Ever wonder what makes a case study truly stand out? Well, you're in for a treat. We've put some awesome case studies under the microscope, using a special set of criteria straight from my course, "How to Craft Sexy Case Studies." It's like we're giving these case studies a report card, but way cooler. We're talking about real-world examples that'll show you what works and what could use a little extra love. So let's dive into the world of amazing case studies…
What Makes an Amazing Case Study?
Before we jump into the nitty-gritty of our case study reviews, let's chat about what makes a case study stunning. You know, the kind that makes potential clients drool and draft an email right away.
First off, a great case study tells a story. It's not just a bunch of facts thrown together. It's like a good movie – it hooks you from the start, takes you on a journey, and leaves you feeling satisfied at the end.
But it's not just about being a good storyteller. An amazing case study needs to show off your skills and the value you bring to the table. It's like being your own hype person, but with concrete evidence to back it up.
Want to know more about crafting these stellar case studies? Check out my other article, "What Makes a Good Design Case Study." It's packed with tips and tricks to level up your case study game. Give it a quick read – I promise it'll be worth your time!
ShopeePay redesign improving digital transaction usability through user-centered design.
ShopeePay Redesign by Yuan Jie
The ShopeePay redesign case study is detailed and thorough, with a strong focus on research and testing. While it presents valuable insights and processes, the case study could benefit from clearer structuring and more emphasis on the unique contributions of the designer. Overall, it’s a solid, informative read but could be more engaging and visually dynamic.
Things the Case Study Nailed:
- Thorough explanation of research and A/B testing.
- Good balance between qualitative and quantitative data.
- Clear problem definition and project scope.
Things the Case Study Could Improve:
- Stronger, more engaging title and call-to-action.
- More focus on personal insights and unique contributions.
- Slightly clearer structure with more visual content to break up text-heavy sections.
Final Score: 78/100
Built with: Webflow
OnDeck dashboard design enhancing user interaction through thoughtful UX research.
OnDeck Dashboard by Sierra Ching
The OnDeck Dashboard case study is a well-structured, visually appealing presentation of a design project. It does a great job of explaining the design process and using visuals to illustrate the narrative. The case study could improve by providing more concrete results and including a clear call to action. Overall, it showcases Sierra’s design skills effectively and is highly polished.
Things the Case Study Nailed:
- Clear problem definition and project objectives.
- Excellent use of visuals throughout.
- Strong, logical flow and well-organized content.
Things the Case Study Could Improve:
- More concrete metrics for the results and impact.
- A more explicit call-to-action at the conclusion.
- Further emphasis on Sierra's unique contributions or approach.
Final Score: 80/100
Built with: Framer
Monete’s design evolution driven by user feedback and wireframing.
Monete by Rose Kuan
The Monete case study is a well-organized, insightful presentation of Rose’s design process and problem-solving abilities. It’s structured well, visually supported, and offers a clear breakdown of the problem and solution. A few more concrete metrics in the results and a clear call-to-action would strengthen the case study’s overall impact.
Things the Case Study Nailed:
- Strong and clear problem definition.
- Effective use of visuals, particularly in explaining user flows.
- Well-organized structure that clearly outlines the project.
Things the Case Study Could Improve:
- More concrete results or performance metrics.
- A stronger emphasis on Rose's unique design contributions or innovations.
- Including a clear call to action at the end.
Final Score: 85/100
Built with: Squarespace
Plurana case study showcasing UX problem-solving in healthcare design.
Plurana by Tanya Ermolaeva
The Plurana case study is a thorough, well-structured exploration of a complex design project. Anastasia does an excellent job explaining the challenges, her design process, and the impact of the redesign. The visuals are well-integrated and effectively support the narrative. Adding quantitative results and a call-to-action would make the case study even stronger.
Things the Case Study Nailed:
- Strong, clear problem definition and context.
- Detailed description of the design process with user-centered focus.
- Excellent use of visuals to support the narrative.
Things the Case Study Could Improve:
- More concrete metrics to demonstrate results and impact.
- A stronger emphasis on Anastasia’s unique design innovations.
- Inclusion of a clear call-to-action at the end.
Final Score: 89/100
Built with: Framer
Blueland’s branding case study enhances UX for an e-commerce platform.
Blueland by Self Aware
The Blueland case study effectively showcases Self Aware Studio’s ability to create a cohesive and sustainable digital experience for an eco-conscious brand. The visuals are compelling, and the narrative explains the design challenges and solutions well. The case study could benefit from more concrete performance data and a stronger call-to-action, but overall, it’s a well-executed presentation.
Things the Case Study Nailed:
- Clear articulation of the brand’s mission and the design problem.
- High-quality visuals that support and enhance the narrative.
- Strong focus on aligning design with sustainability.
Things the Case Study Could Improve:
- More specific results or performance metrics post-launch.
- Additional insights into design decisions and their rationale.
- A stronger, more explicit call-to-action.
Final Score: 87/100
Built with: Custom Build
Eko’s interaction design solving smart ecosystem interface challenges.
Eko by Vladislav Zapo
The Eko case study by Vladislav Zapo is well-structured, visually appealing, and clearly explains the design process. The use of visuals is a strong point, and the writing makes the case study easy to follow. To make it stronger, the case study could include more specific data about the impact of the design and provide a clearer call-to-action. Overall, it’s a solid presentation of Vladislav’s UX/UI design capabilities.
Things the Case Study Nailed:
- Excellent use of visuals to support the narrative.
- Clear explanation of the design process and project goals.
- Clean and professional layout with easy-to-understand writing.
Things the Case Study Could Improve:
- More specific metrics or data to demonstrate the results and impact.
- A stronger, more engaging title that better reflects the project’s impact.
- A clear call-to-action at the conclusion.
Final Score: 81/100
Built with: Webflow
Amazon product page redesign boosts UX through journey mapping and testing.
Headcount at Amazon by Bradley Ziffer
Bradley Ziffer’s Amazon case study is well-structured, visually engaging, and provides a clear and detailed look into his design process. It effectively communicates the problem, process, and outcomes, though it could benefit from more specific performance metrics and a clearer call-to-action. Overall, it’s a strong showcase of Bradley’s UX and UI design skills.
Things the Case Study Nailed:
- Clear problem definition and goals.
- Detailed and user-centered design process.
- High-quality visuals that effectively support the narrative.
Things the Case Study Could Improve:
- More specific metrics to demonstrate the impact of the redesign.
- A more engaging title that emphasizes the project’s impact.
- A clear call-to-action to encourage further engagement.
Final Score: 88/100
Built with: Framer
Robosquad Revolution by Joey Pescatore
The Robosquad Revolution case study by Joey Pescatore is a well-executed presentation of a user experience redesign project. The visuals are strong, and the writing is clear, but the case study could be improved by providing more specific metrics for the results and a clearer conclusion or call-to-action. Overall, it’s a great showcase of Joey’s skills in UX design.
Things the Case Study Nailed:
- Clear, concise writing with a professional tone.
- Strong use of visuals to support the narrative.
- Solid explanation of the problem and the design process.
Things the Case Study Could Improve:
- More concrete metrics to demonstrate the redesign’s impact.
- A stronger flow between sections to build anticipation.
- A clear call-to-action at the end to encourage further engagement.
Final Score: 82/100
Built with: Framer
Primer’s illustration design simplifies complex data visualization.
Primer by Jess Wang
The Primer Illustration case study by Jess Wang is a visually stunning and well-structured showcase of the designer’s ability to create compelling visual narratives from complex data. The case study is well-written, with strong visuals that support the narrative, but it could benefit from more concrete metrics and a clearer call-to-action. Overall, it’s a solid presentation of J Wang’s illustration skills and creative process.
Things the Case Study Nailed:
- Strong visual presentation with polished illustrations.
- Clear problem definition and design process.
- Engaging and professional writing.
Things the Case Study Could Improve:
- More specific results or metrics to demonstrate impact.
- A smoother flow between sections to improve readability.
- A clear call-to-action at the end for further engagement.
Final Score: 83/100
Built with: Squarespace
Wanna’s UX design enhances user interaction through iterative design.
Wanna by Pocket Rocket
The Wanna case study by Pocket Rocket Agency is a well-organized, visually engaging presentation that highlights the team’s ability to handle complex design challenges in the virtual try-on space. The use of visuals and clear writing makes the case study easy to follow, though it would benefit from more specific performance metrics and a stronger call-to-action at the end. Overall, it’s a polished and effective showcase of the agency’s design expertise.
Things the Case Study Nailed:
- Strong problem definition with clear project goals.
- Excellent use of visuals to support the narrative.
- Well-organized structure that flows smoothly.
Things the Case Study Could Improve:
- More specific data or metrics to demonstrate the impact of the project.
- A stronger transition between sections to enhance the narrative flow.
- A clear call-to-action at the conclusion.
Final Score: 85/100
Built with: Custom Build
Airba Fresh redesign focuses on UX and branding for digital health solutions.
Airba Fresh by MLK Global
The Airba Fresh case study by MLK Global is a well-structured and visually appealing showcase of a mission-driven design project. The case study explains the problem and process clearly and is supported by high-quality visuals. However, it could benefit from more concrete results and a stronger call-to-action to encourage reader engagement. Overall, it’s a polished presentation of the team’s design capabilities.
Things the Case Study Nailed:
- Clear problem definition and explanation of project goals.
- High-quality visuals that complement the narrative.
- Professional and easy-to-follow writing.
Things the Case Study Could Improve:
- More specific metrics or data to showcase the impact of the project.
- A stronger narrative flow between sections.
- A clear call-to-action to drive engagement.
Final Score: 85/100
Built with: Wordpress
Conclusion
After diving into these case studies, we've seen some pretty cool stuff. Some designers are nailing it with their storytelling, while others are killing it with their visuals. But here's the thing – there's always room for improvement.
The big takeaway? A truly awesome case study is like a well-oiled machine. It's got a catchy title, a spicy summary, and it takes you on a journey through the design process. It shows off the designer's skills, explains the 'why' behind their choices, and backs everything up with solid results.
Remember, creating a knockout case study is a skill, and like any skill, it gets better with practice. If you're looking to take your case studies from "meh" to "amazing," why not check out my course, "How to Craft Sexy Case Studies"? It's packed with all the secret sauce you need to make your case studies irresistible to clients.
So, keep experimenting, keep refining, and most importantly, keep telling your design stories. Who knows? Maybe next time, it'll be your case study that we're raving about!
