TABLE OF CONTENTS
✕
"As a self taught designer, I found this 1-on-1 call with Jon VERY helpful. He not only gave me advice on my portfolio, but also showed me portfolios of professional designers that he looks up to as inspiration for me. Jon’s professional background helped me redirect my mindset from - how can I take my current “boring” projects to - how can I turn them into an exciting stand-out projects that help my clients and exhibits my design talent."
Key Points
- When to differentiate yourself and when you shouldn't.
- Recognizing the opportunities to create really awesome work for not so exciting clients.
- Creating to content to "differentiate" yourself in the market.
- Formatting brand design guidelines.
To Think On
- How do you make work that is exciting for you even though it may not be in the "sexiest" industry?
- Do you need to worry yourself about differentiating every part of your business and portfolio website?
Actionable
- Simplify how you are presenting your work and add context around your projects.
- Don't focus on trying to be so different, focus on building your client network and strengthening those relationships.
References
- Brand New - Great place to reference really awesome design work.
- Perky Bros
- Aaron Draplin - A great design hero to look up to. Watch his lectures on youtube!
