TABLE OF CONTENTS
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Key Points
- How to reflect the your work for the role you want.
- Formatting your projects for better organization and narrative.
- Importance of reflecting the role of an art director in portfolio.
- Tips for improving image presentation and arrangement.
To Think On
- How can you ensure that the presentation of your projects is in alignment with your role as an art director?
- What are the core aspects or "big moments" in your projects that should be highlighted?
- How can you convey the strategy, concept, and direction of each project in a clearer way?
- What improvements can be made in presenting social media works and ensuring a balance in their quantity?
Actionable
- Remove the repeated "thank you" text from project presentations.
- Restructure the presentation of social media work to avoid overwhelming the viewer.
- Improve your project's description to better articulate the strategy, concept, and direction.
- Consider presenting big images from your execution outside of phone mockups for larger impact.
- Highlight awards and recognitions for each project more prominently.
