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Notes on design, conversion, and building things that actually work.

Which Mac Should a Graphic Designer Buy in 2026? Here's the Honest Answer
The Mac lineup just got a major refresh. Here's exactly which MacBook or desktop Mac makes sense for your design workflow and budget — updated for the M5 era.
design-toolsApril 18, 202621 min readRead more →
11 Best Adobe Portfolio Examples for Graphic Designers (2026)
11 top examples of graphic design portfolios on Adobe Portfolio that will give you the blueprint to building a stunning graphic design portfolio website.
adobe-portfolioApril 17, 202610 min readRead more →
How to Use Adobe Portfolio: 5 Features That Make Your Portfolio Stand Out
Most designers use 20% of what Adobe Portfolio can do. Here are the 5 features worth knowing — with step-by-step instructions for each — so your portfolio looks better than everyone else's.
adobe-portfolioApril 16, 20269 min readRead more →
Adobe Portfolio SEO in 2026: What's Possible, What Isn't, and How to Rank Anyway
Adobe Portfolio's SEO tooling is limited by design. Here's exactly what it supports, where it falls short, and the step-by-step setup that gets your portfolio found in 2026.
adobe-portfolioApril 16, 202612 min readRead more →
Best Adobe Portfolio Themes for Graphic Designers (2026): How to Pick the Right One Fast
The wrong Adobe Portfolio theme wastes hours. Here are the 5 best themes for graphic designers — what each one is built for, which work type fits each layout, and how to decide in minutes.
adobe-portfolioApril 16, 202613 min readRead more →
How Much Does Adobe Portfolio Cost? A 2026 Pricing Breakdown
Adobe Portfolio is free with any paid Creative Cloud plan. The cheapest way in is $11.99/mo. Here's a full 2026 pricing breakdown for designers.
adobe-portfolioApril 16, 202612 min readRead more →
Is Adobe Portfolio Free? The Honest Answer About Pricing in 2026
Adobe Portfolio isn't free on its own, but it's included at no extra cost with any Creative Cloud subscription. Here's exactly what you pay, what you get, and when it makes sense.
adobe-portfolioApril 16, 202611 min readRead more →
Is Adobe Portfolio Right for You? The Good and The Bad
Adobe Portfolio is free with Creative Cloud, but is it the right tool for your design portfolio? Here's an honest breakdown of who it works for, where it falls short, and how to decide fast.
adobe-portfolioApril 16, 202614 min readRead more →
What Is Adobe Portfolio? A Designer's Complete Guide (2026)
Adobe Portfolio is a website builder included with Creative Cloud that most designers never realize they already have. Here's what it is, who it's for, and whether it's right for your design portfolio.
adobe-portfolioApril 16, 202614 min readRead more →
Why Your Design System Is the Most Valuable Asset in the AI Era
Design systems deliver 38% faster output and up to 9x ROI. In the AI era, they're not optional for startups. Here's the data and a 5-step framework.
design-systemsMarch 31, 202616 min readRead more →
Adobe Portfolio Website Builder: Honest Review + How to Launch a Portfolio Fast (2026)
Adobe Portfolio is the website builder hiding inside Creative Cloud. An honest 2026 review — what it does well, where it falls short, and how to launch a designer portfolio in 24 hours.
adobe-portfolioMarch 16, 20269 min readRead more →
Why Your Website Needs a Design System (and How to Build One in a Weekend)
Design teams with a system ship 38% faster. Here's how to build a lean design system with just five colors, a type scale, and CSS custom properties, in one weekend.
design-systemsMarch 6, 20268 min readRead more →The 5 landing page mistakes I see every week
After reviewing hundreds of landing pages, the same problems keep showing up. Here's what to fix first.
ConversionFebruary 18, 20263 min readRead more →Horizontal scroll: when to use it (and when to walk away)
It's a powerful pattern — but only if the content earns it. A practical guide to deciding.
UXFebruary 3, 20263 min readRead more →Typography that converts: the hierarchy rules that actually matter
Fonts don't sell products. Contrast, weight, and spacing do. Here's the framework I use on every project.
TypographyJanuary 22, 20263 min readRead more →How I run a design project from first call to final file
My full client collaboration process — what I ask, when I ask it, and how I keep things moving without endless revision loops.
ProcessJanuary 9, 20264 min readRead more →