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  1. Why 90% of AI Companions Will Be Forgotten

    Why 90% of AI Companions Will Be Forgotten

    I analyzed 24 AI companions and found the same design mistakes everywhere. Here's what makes most AI products forgettable, and what the rare exceptions get right.

    business-of-designApril 28, 20267 min read
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  2. What Does Startup Branding Actually Cost? (Honest Price Breakdown for 2026)

    What Does Startup Branding Actually Cost? (Honest Price Breakdown for 2026)

    Startup branding costs range from $5,000 to $75,000+ depending on who you hire and what's included. Here's what you get at each tier — and when the investment actually makes sense.

    business-of-designApril 25, 202617 min read
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  3. What Is a Fractional Creative Director? (What They Do, What They Cost, and Whether You Need One)

    What Is a Fractional Creative Director? (What They Do, What They Cost, and Whether You Need One)

    A fractional creative director gives startups executive-level creative leadership at $5,000–$15,000/month without a full-time hire. Here's what they do, what they cost, and when the model makes sense.

    business-of-designApril 25, 202614 min read
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  4. What Is a Fractional Designer? (And When Does Your Startup Actually Need One)

    What Is a Fractional Designer? (And When Does Your Startup Actually Need One)

    A fractional designer gives startups senior design talent at 25–35% of full-time cost. No benefits, no equity. Here's what the model includes, what it costs, and when it makes sense.

    business-of-designApril 25, 202615 min read
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