Your sales and marketing team ships 10x faster now. Can your design keep up?
Fractional design for startups where the sales and marketing team's output has outpaced design's capacity. I help heads of design close the gap. Product, brand, and marketing, without hiring.
Over 15 yearsClosing the gap between
go-to-market and design.
The same thing keeps happening. AI supercharges the sales and marketing teams. They start publishing three articles a week instead of three a month. Outbound needs new collateral every sprint. Product needs a redesign yesterday. And the one designer on the team, maybe two, can't keep up.
So you hire a freelancer off Fiverr. The quality is wrong. The brand is off. You spend more time reviewing than you saved.
I've been that in-house designer at PepsiCo, VICE, and Barstool. I know what it feels like to be stretched across product and marketing with no relief. Now I'm the relief.
Brand & Marketing Design
- Brand identity & visual direction
- Marketing website design & development
- Landing pages & campaign assets
- Sales collateral & presentation design
Product Design & Strategy
- Product design & UX strategy
- Design systems & component libraries
- User research & interaction design
- Cross-platform UI design
Here is whatClarity looks like.
Strategic. Hands-on.Built for design leaders.
Not another contractor. A design partner who thinks with you.
You don’t need someone to execute a brief. You need someone who can sit in the ambiguity with you, explore three directions, and help you pick the one that actually moves things forward. I think like a design lead, not a task-taker. That’s the difference between a freelancer and a fractional partner.
Ship today. Evolve the system underneath.
Six-month rebrands and full product overhauls are a luxury most startups can’t afford. I help you evolve iteratively. New visual direction this month, applied to the marketing site next month, rolled into the product the month after. Forward motion without a freeze.
Workflows and systems that scale without scaling headcount.
The answer isn’t always more designers. Sometimes it’s building the right workflows. Templatized design systems, repeatable asset frameworks, and AI-assisted production pipelines that your sales and marketing teams can run with. Consistent output across every touchpoint, without a design request every time.
Don't just takemy word for it.
“Jon is who you want when building from scratch. We jammed on ideas, made decisions quickly, and kept momentum the whole time. Tight feedback loops, fast build, seamless launch.”
“Working with Jon is refreshingly simple. He listens, cuts through the noise, and tells you exactly what you need to hear.”
Marketing.Let’s go.
Flexible capacity.Built around your budget.
Design leaders need predictable costs they can present to leadership. Pick the commitment that fits your team's workload, and scale up or down as needs change.
Design Partner
A senior fractional designer embedded in your workflow. Ideal for teams that need consistent design support across product and marketing without a full-time hire.
- 10 hours per week, flexible scope
- Product design, brand, and marketing assets
- Async collaboration via Slack & Figma
- Design systems and reusable workflows
- Pause / cancel anytime
Embedded Designer
Near full-time capacity for teams in build mode. Sprint-level output across product design, UX strategy, and go-to-market materials with the flexibility of a contract.
- 30 hours per week, dedicated capacity
- Deep product design & UX strategy
- Brand identity and marketing campaign assets
- Design system buildout & component libraries
- Priority response and weekly syncs
- Pause / cancel anytime
Founding Designer
Full-time fractional design leadership for startups building their first design function. I operate as your founding designer, owning product, brand, and marketing end-to-end while you focus on hiring your permanent team.
- 40 hours per week, full-time engagement
- Design leadership across all workstreams
- Hiring support and team buildout guidance
- Cross-platform product design & UX strategy
- Complete brand and marketing design systems
- Direct integration with engineering and GTM teams
Questions?I've got answers.
You commit to a weekly block of hours. I embed with your team, joining standups, Slack channels, whatever makes sense. You get a senior designer who already knows your business, without the overhead of a full-time hire. Scale up during launches, scale down when things are quiet.
A freelancer executes a brief and moves on. A fractional partner thinks with you. I’m invested in the trajectory of your product and brand, not just the deliverable in front of me. I build context over time, which means less ramp-up and better decisions.
That’s the whole point. Most fractional designers specialize in one or the other. I’ve spent 15+ years doing both. Product design and UX strategy alongside brand identity and marketing campaigns. Your team gets one person who can move fluidly between both.
Figma for design, Framer or Next.js for development, and whatever your team already uses for project management. I adapt to your stack, not the other way around.
However makes sense for you. I can report directly to the head of design, work alongside your existing IC, or operate independently on a specific workstream. I’ve done all three. The goal is to remove load from your plate, not add to it.
I typically start with a minimum weekly commitment to make sure there’s enough continuity to do meaningful work. We’ll figure out the right number on a call based on your current backlog and team structure.
That works too. If you have a defined scope, like a marketing site redesign or a design system buildout, we can scope it as a project with a fixed timeline. Most design leaders start with a project and move into a fractional relationship once they see the value.
Ready to stop beingthe bottleneck?
Tell me what your team is drowning in. I'll tell you what I can take off your plate, this week.
Book a 30-Minute Call